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Look, I'm serious about my makeup—ingredients matter, brand claims are meant to be scrutinized, and 'hyped-up' doesn't mean high quality. But facts are facts: When something is undeniably cute, my heart softens a little. It just so happens that Fwee's Glowy Jelly Pot has the beauty, the brains, and measures right up in all of its squishy-sweet, bouncy-blushy glory. And because it complements my natural sheen (yes, a little sweatiness is kind of a vibe) rather than sitting on my skin like a powdery film, it's been a godsend in the NYC summer heat.
Fwee
Glowy Jelly Pot + Keychain Set
Amazon
Fwee
Glowy Jelly Pot
Amazon
Stateside beauty brands might just now be catching on, but jelly blushes have already been popular in Asia for a while, says Charlotte Cho, cofounder of Soko Glam and K-beauty expert. "The jelly blush trend originated in Korea, where brands like Rom&nd and Dasique have become known for innovative textures and skin-care-infused color products that help achieve a glass-skin or dewy finish." In a similar vein to Fwee's Blurry Pudding Pot influencing summer makeup trends, right here and right now, the Glowy Jelly Pot is poised to do the same.
Annie Blackman applying Fwee Glowy Jelly Blush in Cherryppo
Annie Blackman
Blackman after applying Fwee Glowy Jelly Pot in Cherryppo
Annie Blackman
Let's get into the stuff you're here for: This K-beauty blush delivers a springy dose of sheer color (just as pretty on lips as it is on cheeks), all housed in a crystalline case whose sturdiness continues to impress me. If that wasn't enough, you don't need a single tool to apply the product. "[Jelly blushes] blend easily with fingers, eliminating the need for brushes or sponges, and give a natural, flushed finish that truly looks like skin," explains Cho. Plus, the "jelly" of it all scratches a little itch in my brain. It's just so satisfying.
To apply, I gently press my finger into the gel, which offers a bit of bounce with each poke. Just a few taps load my fingertip with pigment (a single tap won't yield enough product), which I then lightly pat onto the apples of my cheeks for a subtle, glowy flush. (For a bit more color payoff, you can also gently rub your finger pad against the product to warm and dispense it.) FYI, according to cosmetic chemist Kelly Dobos, jelly blushes have a chemical composition very similar to standard cheek and lip tints—just with a different texture—so you can expect a comparable wash of color.
Three arms with varying skin tones displaying swatches of Jelly Glowy Pot
Courtesy of Fwee
The Glowy Jelly Pot comes in 19 shades, ranging from muted poppy to moody purplish cherry. And because accessorizing matters, there's even an option to bundle your blush with a petite, keychain-size version. While I keep the mini version clipped to my bag 24/7 for emergencies, I typically use the regular size for daily touch-ups, as the tiny compact can be tricky to open. If it's one thing you take away from the review: This tub of jelly goodness is a new essential, an instant dopamine rush, and the perfect everyday flush to top off your summertime looks.
Meet the experts
- Charlotte Cho, cofounder of Soko Glam, a K-beauty e-retailer, and Then I Met You, a K-beauty brand
- Kelly Dobos, a cosmetic chemist and adjunct professor of cosmetic science at the University of Cincinnati